When this announcement hit that the Miami Heat would be wearing official uniforms with nicknames on the back, I know Vince McMahon was somewhere smiling! Tonight the defending NBA champions, Miami Heat, will be sporting nicknames on the back of their jerseys. Ray Allen decided to post in December a photo of his jersey with the nick name “J. Shuttlesworth” which is a character in the Spike Lee movie He Got Game. This will not be the one and only time the NBA uses these nickname jerseys as well, as other games are scheduled.
When Vince McMahon used this idea in the early 2000s with his professional football league, XFL, the idea was laughed at. The nickname jerseys drew immediate attention as the first game featured a running back with the nickname HE HATE ME.
Now 10+ years later the idea is being used and embraced. I personally think it is tacky. I realize many fo these jerseys will be autographed and auctioned off for charities. I also realize replicas will be sold and bring in lots of money. I still think it is tacky.
Personally, I wouldn’t be surprised that in a blow out game the 5 benchwarmers come onto the court wearing their jerseys and the cameraman happens to catch on the back “Your Local News Is Next.”